Learn About Achilles Through Pictures

Database Data Management and Ref - 2448 Words

Chapter 1: Database Systems TRUE/FALSE 1. Data and information are essentially the same thing. ANS: F PTS: 1 REF: 5 2. Data processing can be as simple as organizing data to reveal patterns. ANS: T PTS: 1 REF: 6 3. We are now said to be entering the â€Å"knowledge age.† ANS: T PTS: 1 REF: 6 4. Information implies familiarity, awareness, and understanding knowledge as it applies to an environment. ANS: F PTS: 1 REF: 6 5. Data constitute the building blocks of information. ANS: T PTS: 1 REF: 7 6. Metadata present a more complete picture of the data in the database than the data itself. ANS: T PTS: 1 REF: 7 7. The only way to access the data in a database is through the DBMS. ANS: T PTS: 1 REF:†¦show more content†¦|a. |Queries |c. |Metadata | |b. |End-user data |d. |Information | ANS: C PTS: 1 REF: 7 6. The ____ serve(s) as the intermediary between the user and the database. |a. |DBMS |c. |end-user data | |b. |metadata |d. |programming language | ANS: A PTS: 1 REF: 7 7. The database structure in a DBMS is stored as a ____. |a. |file |c. |set of key/value pairs | |b. |collection of files |d. |collection of queries | ANS: B PTS: 1 REF: 7 8. A(n) ____ might be written by a programmer or it might be created through a DBMS utility program. |a. |query |c. |database management system | |b. |operating system |d. |application program | ANS: D PTS: 1 REF: 7 9. ____ exists when differentShow MoreRelatedDivision of Commerce: Information Management991 Words   |  4 PagesCOURSE OUTLINE |Module Code |CM20119 | |Module Title |INFORMATION MANAGEMENT | |Course Examiner: Dr. Jack Yeung |Office: AC2-5418 Main Campus | | Read MoreMultiview Methodolgy1324 Words   |  6 Pagesindependent tasks. It focuses on organisational goals and aims to further them by integrating the system in accordance to the people that work within the establishment. Reference: Ref: http://citeseer.ist.psu.edu/rundensteiner92multiview.html Applying Multiview to Next Plc The Multiview Framework Ref: www.cms.livjm.ac.uk/CMSALAWS/PAGES/fldr/bsa7.doc The Multiview framework shows five (5) views that denote all characteristics required to facilitate user requirements for the ISRead MoreThesis Computerized Grading System1649 Words   |  7 PagesObjectives of the System Chapter 2. System Design Specification 2.1 High Level Design 2.2 Full Implementation of the Project 2.3 Database Design 2.4 Table Description of the Database Chapter 3. System Requirements Specifications Hardware Requirements 3.2 Software Requirements 3.3 Human Resource Requirements Chapter 4. Conclusion and Recommendation Appendices: A. Project Management Plan Phase1. Identification Phase2. Specification Phase3. High Level Design and Project Plan B. Screen Layouts and DesignRead MoreIntro to Information Systems11970 Words   |  48 Pagestheir platforms to develop Web-based applications, products, and services. ANS: C REF: Material following chapter opening case The modern business environment has all of the following characteristics except: A. global B. interconnected C. competitive D. relatively static E. real-time ANS: D REF: Material following chapter opening case _____ deal with the planning for – and the development, management, and use of – technology to help people perform their tasks related to informationRead MoreIntroduction to Systems Analysis and Design4579 Words   |  19 Pages | ANS: B PTS: 1 REF: 7 2. ____ software controls the flow of data, provides data security, and manages network operations. |a. |Enterprise |c. |Application | |b. |System |d. |Legacy | ANS: B PTS: 1 REF: 8 3. Examples of company-wide applications, calledRead MoreRelational Database Design And The No Sql Model As The Preferred Basis Of The New Application935 Words   |  4 Pagesrelational database design versus the no-SQL model as the preferred basis of the new application. The requirements to consider are: 1. Intensive Usage – Facebook has millions of users worldwide and produce billions of transactions. 2. Growth of the application is expected to be 10% per annum. 3.2 Definitions It is important to look at the key characteristics of these two different models in order to understand the conclusions of this report. 3.2.1 Relational Database Management SystemsRead MoreMultimedia Database : An Tool For Proper Organization Of Multimedia Entertainment2419 Words   |  10 Pagesmultimedia database, which is a fundamental tool for proper organization of multimedia entertainment. 2.0 INTRODUCTION Multimedia database is a powerful platform to organize and structure every day multimedia data. Traditionally, a database contains collection of data related to a given entity, while a database management system, or DBMS, is a collection of interrelated data with set of programs used to define, create, store, access, manage, and query the database. Today’s multimedia databases includeRead MoreKroenke Emis3 Tif Ce092246 Words   |  9 PagesIt is a database management system. B) It is used to create charts and graphs from data. C) It cannot be used to produce reports. D) It is a management information system. Answer: A Page Ref: 418 Difficulty: Easy AACSB: Use of IT Study Question: Study Question 1 2) A user can readily create data entry forms, queries, and sophisticated and professional reports with the help of ________. A) Microsoft Publisher B) Microsoft Access C) Microsoft Word D) Microsoft Excel Answer: B Page Ref: 418 Difficulty:Read MoreCOMPUTERS EXAM BANK 18589 Words   |  35 Pagesstatement or answers the question. ____ 1. A computer is a device that ____. a. accepts data b. stores data c. produces output d. All of the above ____ 2. ____ is an area of a computer that temporarily holds data that is waiting to be processed, stored, or output. a. Memory b. Storage c. Input d. Output ____ 3. A computer ____ is two or more computers or other devices that are connected for the purpose of sharing data and programs. a. Panel b. PDA (Personal Digital Assistant) c. Matrix d.network ____Read MoreMarketing Research Process8881 Words   |  36 PagesInsights 1) Which of the following demonstrates the real value of a companys marketing research and information system? A) the amount of data it generates B) the variety of contact methods it uses C) the efficiency with which it implements the research plans D) the quality of customer insights it provides E) the sampling plan it follows Answer: D Page Ref: 97 Difficulty: Moderate Chapter LO: 1 AACSB: Use of information technology Course LO: Describe the marketing research process

Possible disadvantages of exercising too much Free Essays

(1)Excessive exercise can increase vulnerability to disease and health problems. Athletes of varying ages who engage in long ad strenuous training programmes are more at risk from health problems than those who do moderate exercise. This has been found by looking at the number of school boys who contacted pneumonia after a period of intense sports training compared to others who only participated moderately and also the incidence of Upper respiratory tract infections in athletes who participated in a marathon compared to a group who had the same training but did not partake in the marathon. We will write a custom essay sample on Possible disadvantages of exercising too much or any similar topic only for you Order Now However it is not determined if this is a causal relationship of if another variable plays a role, an explanation for this could be the close encounters athletes have with each other at sporting events which could lead to the spread of bacteria much more easily and also the stress of physical activity could be causing illness. Immune system part Moderate Exercise Intense Exercise Phagocytic White blood cells Increased White blood cell count providing immunity boost against microbes Suppression of the immune system under stress and possible inflammatory response in muscle tissue reducing other non-specific responses B-cells and T-cells Normal Functioning Reduced helper T-cells activity leading to reduced antibody count Activated T-cells Normal Functioning Cytotoxic cell activity reduces Damage to Skeletal System Excessive exercise can cause damage to the body since parts are overused or put under great pressure, there are two types of injury, traumatic and over-use, traumatic injuries involve a single impact such as rugby and overuse injuries are similar to repetitive strain injuries. There are 4 main injuries that over exercise can cause on the skeletal system. * (2)Fractures: A fracture occurs when too much stress is put on a bone and occurs when too much weight is applied on the bone or there is a repetitive impact. * Bone Spurs: If you receive a bone injury and don’t get it properly treated it can result in a bone spurs. This is caused when the bone tries to repair and calcifies the area around it. This is common in areas where big impacts are common such as the feet or Tibia * Back Pain: Most back pain is related to overused muscles but it can also be caused by slippage of back bones while lifting weights * Arthritis: When too much stress is put on joints in routine exercise and the weight they carry is more than they can handle arthritis can occur. Apart from fractures these problems are long term and often don’t have any cheap cure requiring painkillers. (3)Lesser Problems Other problems can include an increased rate of eating disorder including Bulimia due to over obsession of body image. This can lead to excessive aerobic exercising which leads to the loss of both fat and muscle weight. The appearance of not loosing weight as your muscle density increases can cause more excessive exercising. How to cite Possible disadvantages of exercising too much, Papers

Commercial and Corporation Law of Australia-Samples for Students

Question: Discuss about the Commercial and Corporation Law of Australia using Case Study. Answer: Issue: The issue in this case is related to the fact that whether Marcus is entitled to get his losses covered by the Park Safe. Law: The exclusion clause is the main essential of law of contract which excludes one of the parties to the contract from liability for a breach of contract (Ayres and Schwartz 2014). In this regard, it is noteworthy to mention here that, the party can rely upon the exclusion clause only if such clause has been clearly incorporated in the contract. Therefore, in order to rely upon the exclusion clause it is important to provide reasonable evidence about the existence of the exclusion clause in the contract (Stone and Devenney 2017). The exclusion clause is included in the contract by notice, signature and course of dealing. In Curtis V Chemical Cleaning Co [1951] 1 KB 805 it was observed that the wedding dress of the plaintiff was stained by the cleaners (defendants). It was observed that the plaintiff was given a receipt which contained an exclusion clause stating that the cleaners wont be liable for any damage. However the Court held that the cleaners could not escape liability as the d efendants misrepresented the scope of the exclusion clause. Similarly it is important that the exclusion clause has to be brought to the notice of the party. The exclusion clause should be present in such a manner so that it is clearly noticeable. However, it is important that such exclusion clause should be brought to the attention of the other party at the time of formation of the contract. In Thornton V Shoe Lane Parking [1971] 1 All ER 686 it was observed that when the plaintiff kept his car into the car park of the defendant, he was given a ticket. The ticket contained certain conditions which stated that the owners of the car park shall not be liable for the damages and injuries caused to the vehicles and customers. It was held by the Court that the defendants cannot escape liability by applying the exclusion clause because it was written in small print which no reasonable person could understand. Application: When Marcus entered the car park he was handed with a ticket. In the back of the ticket a list of conditions were written in smaller print which contained the exclusion clause stating that Park Safe shall not be responsible for any damage of vehicles. It can be observed that the exclusion clause which contained in the ticket was written in a relatively smaller print which cannot be noticeable by a reasonable person. Therefore, due to this reason Marcus did not check the back of the ticket. In this regard, applying the relevant case studies it can be stated that Park Safe cannot escape their liability by applying the exclusion clause. Conclusion: It can be concluded that Marcus is entitled to recover damages from the car park company for the losses. References: Ayres, I. and Schwartz, A., 2014. The no-reading problem in consumer contract law.Stan. L. Rev.,66, p.545. Curtis V Chemical Cleaning Co [1951] 1 KB 805. Stone, R. and Devenney, J., 2017.The modern law of contract. Routledge. Thornton V Shoe Lane Parking [1971] 1 All ER 686.

Drub Abuse Essays - Drug Culture, Drug Control Law, Euphoriants

Drub Abuse In the United States of America, we, the people value several things, some of which are freedom, expanding and taking care of our families and our financial security. We, the people, take such things for granted. We also discourage some behavior, such as crime, laziness and use of illegal drugs. Drug abuse is one of the most discouraged behaviors in our country. Use of illegal drugs is harmful to the userand all those with whom the user comes in contact. There are over 40 million illegal drug users in the world today and America is the biggest market for drugs1 . There are more drug dealers in this country, than there are dentists. Illegal drug abuse must be stopped; it hurts our society, hurts us, and, most of all, hurts the user. Drug users are parasites, feeding off society's money, taxes and insurance. Every type of insurance goes up because of drug abuse, including auto, health and homeowners. Worst of all, the crime rate will sky rocket if we let this behavior continue. Illegal drugs and their abusers are a plague to society for many different reasons.. Drugs have very harmful effects on the user and the people with whom the user interacts. The user is affected in many ways. The most popular drug in America, alcohol, is generally thought of as socially acceptable and relatively harmless. But it can have devastating effects. Alcohol might seem very harmless but it can harm the user very easily. Alcohol is easy to obtain and consume. It is taken as a beverage and, since it is legal, it can be purchased at the corner store. The immediate effects on the user are relaxation and a slight anesthetic effect. Alcohol is a very addictive drug. There are more than 18 million alcoholics in America2 , an indication of how widespread its harmful effects are. Alcoholics normally drink a lot on mornings and weeknights, at times which separate them for noraml social drinkers. Often, the alcohol will bring out a violent temper and often, alcoholics abuse, physically and mentally, their friends and family. Drinking makes the drinker feel he is more confident. The drinker thinks he is in control, even if a little high, and he might get behind the wheel of his car and go for a drive. Drunk driving is deadly. Hundreds of thousands of people get killed every year due to drunk driving. Other physical effects of drinking are vomiting, passing out and sometimes, if enough alcohol is consumed over a long enough period of time, or if mixed with other drugs, death. Marijuana is a popular, and illegal, drug. Its largest consumers are young adults. Marijuana is smoked in a pipe or rolled in a cigarette. Thirty-seven percent of people between ages 12-17 have tried marijuana.3 Marijuana gives a slight buzzing feeling of light-headedness. Experimentation with marijuana is dangerous because studies show that 60% of people who smoke marijuana on a regular basis move on to try harder drugs soon after.4 Marijuana tends to diminish the ambition and motivation in the user. In the long run, it may cause lung cancer and other respiratory problems. Cocaine is another popular, illegal, street drug. Cocaine is snorted or smoked as crack(a cheaper and, as a result of being so affordable, more addictive way). Cocaine gives the user a sense of well-being and extra energy. Cocaine is one of the most dangerous drugs. In 1995, over 500,000 emergency room accidents were cocaine- related.5 Cocaine is one of the worst drugs because it causes respiratory illness and kills mucus membranes. Heroin is the most addictive dangerous illegal drug on the streets. You'll become a so- called junkie if you use it. It affects the hygiene and personal appearance of the user a great deal, because nothing is as important to the user anymore as where that next hit will come from. Heroin is injected and sometimes snorted. It causes great euphoria, but also nausea and vomiting. Like any street drug, its user does not know what potency he is getting from batch to batch. Therefore, there is always the risk that he will overdose and die. Withdrawal from heroin can cause severe illness and death. Drug abuse leads to

Web Page Design Essay Example

Web Page Design Essay Example Web Page Design Essay Web Page Design Essay Essay Topic: Web Web Page Design The Internet A large collection of computers all over the world connected to one another by networks started in 1969 Began the internet as a military research policy in 1969 Cold War was going on during this time Government created a network that covered a large geographic area and could keep US Defense people in touch Network grew to include scientists, schools, colleges, businesses, and other individuals Individuals does not mean public Network Created when 2+ computers are connected together Network allows computers to share resources such as printers and programs Intranet- a private network which connects all computers within an organization Intranets are connected to the internet internet- entire system, of networked computers world wide web- part of the internet The purpose of the world wide web is to organize resources Definitions server delivers web pages over the www and uploaded as HTTP Web Server a web server is a computer that stores a webpage and makes the page available for people to view access part of a web server using a URL A web page is a document of the web A website is a bunch of web pages HTML Hypertext Markup Language computer language that included a set of codes attached to text every web page needs HTML code indicated which part of the page Web Browsers web browsers help you move from one html document to another Ways to Design a Webpage WYSvWG such as Adobe Dreamweaver . html or . tm can be the extension Tags anything in are used to format html documents used to lay out pages, text, color, graphics Containers hold text and have a starting and ending tag Text is usually between tags empty tag does not hold or surround text is line break-only needs one pecial codes to modify the related tag nesting fits things inside of each other Fonts and their Attributes face†times new roman, courier Color by color name Types of links external-someone elses server where things reside internal- your own server where things reside email- link to an email address picture- makes picture clickable in page- links inside ofa page External Links Pepsi tag, hyperlink reference, attribut e, value in quotes, url for website, text, closing tag Link Colors vlink link Dreamweaver uses the div tag div is a container allows you to give it a name/section ne of the most popular ways to format pages on the internet 2 common utilized- class and id without class and id the div tag does not work before this exister: container preformatted text Tables, Frames Dreamweaver and photoshop Dreamweaver can do a lot of things for the web, displays graphics easily Dreamweaver cons- cannot modify images of create images complete basic tasks such as crop, resample, brighten, darken, sharpen other software is needed for complex tasks Photoshop in web page design establish a rough layout creating header, banner, or footer Creating navigation- menus, buttons, tabs CCD- Charged-coupled device image sensor, with integrated circuit megapixel- buzz word that reflects the total number of pixels that a digital camera can generate per image (width times height). The number is usually rounded up fo r advertising purposes. Image editing- modifying, editing parts of or a whole pictures to meet the need of an audience Common image file types jpeg png bmp psD use with Photoshop and other adobe programs only Jpeg- used for a picture taken on camera/smartphone, commonly used for photographs gif- more designed for graphics and logos image color/modes- grayscale, RGB, CMYK Headers- Page headers are mini versions of the home page that do many things that homepages do headers provide site identity and global navigation, with search and other tools exact location can change from site to site the most visible component of site identity 1 . branding-start by creating graphic image and other visual concepts that summarize the essence of your unique product of service 2. size-Your header image shouldnt be too big or too small, more content-heavy, the smaller the header should be 3. content- immediately communicated to site visitors. etermines the purpose of the site. Templates in dreamweaver Why are templates needed ? dont have to redesign every time save time organization consistency Stock templates can be modified Templates can be downloaded CSS is used for coding templates, and DIVS are used Basics: Dreamweaver CS5 includes a new collection of layouts Designed to work well in a variety of Web browsers These can be personalized Fixed or liquid layouts- fixed layouts are centered within the browser and set to a width of 960 pixels. Liquid layouts are designed to expand and contract depending on the size of the browser window. Small version of layout is called thumbnail

Children and the Sense of Placement Essay Example | Topics and Well Written Essays - 2000 words

Children and the Sense of Placement - Essay Example Varied perspectives and techniques have been repeatedly discarded and developed. Educationists today consider that a child develops a sense of place with the help of reading. It helps the child develop the feelings of belongingness and is able to relate to their environment. The following paper highlights the importance of placement in childhood and its correlation with children’s books that tell a story through pictures along with accompanying text. Before, understanding the correlation it is important to be familiar with the concept of placement and its importance in childhood and education alike. For understanding the mentioned topic, it will interchangeably explain the depiction of childhood in children’s books. Importance of placement in Childhood During early years, as a baby the child starts to develop visuospatial attention. A visuospatial attention is developed by being familiar with the visual stimuli. In case of a baby, it starts to recognize its siblings, parents, and other close family members. This kind of attention span starts to develop at an early age and continues to evolve over the period of time (Smith & Chatterjee, 2008). The importance of place holds a greater significance in the development of a child at every level. The concept of place develops in a child the sense of self, sense of community, sense of destiny, and the sense of mortality. By the term sense of place, it is meant a child’s relationship with its surroundings. Many children are not able to relate to what they were taught in school. This is mainly because of the fact that when they read they understand, but when they look around in their environment and try to implement it they repetitively fail to do so. Therefore, books that explain the text with images increase their sense of place in a way that when they look at their environment they are more familiar with what they have been taught in the school. It also increases their ability to recall and retain. Moreover, many educationists are of the view that if a child is made familiar with its environment than only will it be able to maintain it. For this reason, it is important to develop a sense of place in children at an early age. This could be developed with different activities such as pictorial books, outdoor activities, and play (Derr, 2002). Sense of Place: The Bigger Picture During the seventeenth century, the literary books written for children were didactic. The books usually focused upon teaching the sounds of alphabets to children. However, some books explained to children the moral and spiritual values. Nevertheless, in 1700’s, John Newbery, a British publisher, was impressed with the idea of John Locke. The idea expressed held the notion that books must be published for children where they can enjoy the content in the form of a story. With the innovation in the literature for children, they started to develop a sense of personality and were better able to understand people around them. Most importantly, they started to recognize and build their own personality with the help of the revolution in the field of literature (State University, 2013). However, children were encouraged to read books in order to enhance their sense of placement. To make children familiar with their surroundings and culture in particular, many educationists concluded that a story must be formed that depicts the culture of that particular country. In order to develop the sense of place, many educationists incorporate culture along with nationalism in a story. The story instils in the children a sense of place through the characters of the story. It is widely believed that binding a story with elements

Employment Coursework Example | Topics and Well Written Essays - 1750 words

Employment - Coursework Example Other professionals will find themselves locked into an arms race with their competitors, and companies will have to provide their teams with the best equipment or face serious defeat. The advancements in medicine will reduce the population of potential employers lost through disease, and increased child care cost will force most employees to find ways of bettering their wages, either through job hoping, or making themselves marketable. Workers will telecommute; enabling them to use time spent commuting into productive work. The choices available for reemployment will be endless due to new, upcoming jobs including computer programmer, day care provider, environmental engineer, and elder specialist. People will be working during the weekends, in the evenings and on holidays (Roger Backhouse).   Inflation Inflation is expected to increase in the next five years, because the rising prices of commodities is not lasting a short time. Prospects of currency shifts and high commodity price s will cause the inflation to increase. In my view, the current market imbalances will continue keeping commodity prices rising in the next five years, with the inflationary pressures hitting emerging markets more, since a bigger share of their consumption is commodities. New emerging markets have in the past been a source of disinflation for most of the developed economies, because cheap imports from countries like China decreased inflation in the US and Europe, but that dynamic will be changed with higher commodity prices. The developed world policy makers will also try making their economies competitive through a cheaper currency, which in my view; will cause higher inflation for net importers like United States. In addition, emerging economies will let their currencies appreciate with a bid to combat inflation causing exportation of inflation to countries that buy their goods (Roger Backhouse). Interest rates Suppressing interests now will lead to disproportionate rise after fiv e years. In addition, the proposed low rate encourages depositors, who can relocate their money elsewhere, leading to more pressure for a rise. In my opinion, the monetary system is in a complete mess characterized by cons and quick solutions to serious economic problems. Currently no single borrower or saver can be immune. There is a lot of fake currency with no fixed value, and the trend seems to be escalating with time. Although there are few exceptions including gold silver coins and liberty dollars. With the currency and legal system plus savings and pension, most people are enslaved. There is no longer money, and people are just dealing with negative and positive numbers, which are illusions of debt and credit, of which we have no control. Probably, we can introduce some feel in the monetary system by nailing the currency to stabilize the unstable financial environment. The question, therefore, is how one can plan and be successful with their finances. This, therefore, makes i nterest rate speculation meaningless (Roger Backhouse). Level of taxation The middle class has been the category of tax payers who have mostly felt the weight of the tax mans demands. With increasing government spending, and demand for more infrastructures, the level of taxation is expected to go up, because the government will have to meet its high budget, while at the same time provide necessary social facilities for its citizens. The expected rise in inflation would also mean the governments would be faced with the challenge of getting the

Facebook and the Web 2.0 Business Model Term Paper

Facebook and the Web 2.0 Business Model - Term Paper Example While all these avenues have their strengths in the business environment, they also have their own shortcomings that have negative consequences for the public and the business as well. Subjecting Facebook and the web 2.0 business models to a political economic analysis will expose their impact on the business environment. The web 2.0 business model is one of the opportunities that the business world has taken advantage of from the dynamism of the web technology. As Shuen (2008) points out, the web 2.0 is a new platform for advanced business development that is by far much superior to its predecessor the web 1.0 platform. As opposed to the web 1.0 platform that was static and one-sided, this new web platform is more interactive and allows both the marketers and the customers to interact. The adoption of this new technology has a wide range of benefits to a business system. One benefit of this platform is associated with the ability for an organization to develop a concentrated website that contains all business details and product descriptions. This way, the organization can roll out its products to the customers on the internet. Given that the internet is an international platform, the business can attract customers from all over the world and push its products to the target customers in the market. H ence, the platform directly benefits the organization by increasing the number of customers by capturing a wider geographical scope. Another benefit associated with the web 2.0 platform is its ability to provide a user-interactive page that allows the customers to provide their feedback and recommendations. For an organization to survive within its marketing niche, it should have a better understanding of its target customers by learning about their tastes and preferences.  In conclusion, the Facebook and the web 2.0 business models are superior business weapons with a wide range of opportunities and benefits. Through the internet platform, organizations can use these models to advertise, launch their products, conduct market research and obtain customer feedbacks on their products. In brief, this is an advancement of the web 1.0 era when online business was limited and unviable.  

Qantas Emphasizes On Achieving Vision Marketing Essay

Qantas Emphasizes On Achieving Vision Marketing Essay Qantas Airways Limited was established in 1920 in Queensland, Australia. It is the largest that flight both domestic and global destination as well as oldest airline in Australia. In the past, Qantas started sending mails and carrying travelers by biplanes and expand the destinations worldwide such as Australia, Asia, The Americas, Europe, and Africa. Qantas provides the full service for passengers who flight both international and domestic. Qantas emphasizes on achieving the vision and the goals to be the leader in airline industry. Qantas is a premium, full service airline which focus on the safety first, mange airplane that suitable with the destination, caring about customer service, operational effectively, and create two strong brands reputation that is Qantas and Jetstar. Jetstar is subsidiary of Qantas which focusing on the low cost. The company also concerns for cost advantage and differentiate. Qantas applies Porters Five Forces of Michael Porter to describe industry structure. Regarding to airline industry is deregulation; Qantas is the private airline business that independence from government. Therefore there are many competitors compete with low cost and services to get the customer loyalty. This report also analyze Qantass situation with SWOT that is Strengths, Weaknesses, Opportunities, and Threats. The company is looking at the core competencies to be different from the competitors and taking benefit from the cost advantage by using strategies to build up competitive advantages and brand recognition and brand loyalty. To maintain the brand image and customer loyalty, the company need to concern about customer service by creating the promotion such as make alliance with prestigious company both international and local. Moreover, Qantas need to provide more training to the staff to act with passengers that can create customer fealty. Qantass corporate mission The Qantas Airways Limited has the mission statement to achieve the purpose of them as the best airline of the world. According to Aviation business (2009) stated that The corporate mission statement for the 2008/09 FY was restoring our reputation, confronting the crisis, operating sustainably and planning for the future. To achieve the vision of Qantas group which include Qantas Airways and Jetstar, they focus on the five factors such as safety is first antecedence, providing the aircraft to match with the right routes, offering the best customer services, operational effectiveness, and two strong complementary brands both Qantas and Jetstar. (Aviation business, 2009; Qantas Airways, 2010) First factor is safety first. Qantas is the premium that provide full-service both global and local airline. (Qantas Airways Limited, 2010) They maintain and unchanged the best safety by exercising and reporting the safety to be the worlds best safety airline. (Qantas Airways Limited, 2010) Second , providing the aircraft to suit the route, Qantas focuses on renovate the aircraft to be competent as well as match with the direction. (Qantas Airways Limited, 2010) For example, Qantas Group arranges for 50 Boeing 787s to revamp their aircraft to match with network. (AAP, 2010) Third, offering full customer services, the best customer service is the basis of their objective. (Qantas Airways Limited, 2010) Forth, operational effectiveness, Qantas attempts to accomplish by straightforwardness as well as create productivity through their company. (Qantas Airways Limited, 2010) Last, making strong brand both Qantas and Jetstar, the company endeavors to create the best premium brand for Qantas and Jetstar as low cost. (Qantas Airways Limited, 2010) Qantass Business Strategies Refer to Qantass corporate mission; the company applies the business strategy to accomplish their mission which emphasize on several things such as forward thinking, safety first, sustainable operations, strong reputation brands, great people, superior infrastructure, caring customers, environmental responsibility, and giving feedback. (Qantas Annual Review, 2010) In addition, Qantas focuses on all types of business strategy such as cost leadership and differentiate but the company emphasize on differentiate from other airlines. First strategy is forward thinking. Qantas has been undertaking the innovation of technology to be higher performance and be the leader of product and service in airline business. (Qantas Annual Review, 2010) The company also uses this strategy to be a part of their culture as well as the innovation is always considered about their customers demand and shareholders need. (Qantas Annual Review, 2010) Second is safety first. It is one of the strategies that Qantas concerns. Safety first is the heart of their company due to the company needs to be the best safety training and reporting of the world. (Qantas Annual Review, 2010) Qantas focuses on flying safety, safety management, security, occupational health and safety, and performance. (Qantas Annual Review, 2010) Qantas invests amount of money to support high standard of operational safety and performance. (Qantas Annual Review, 2010) All staff safety training is overseen by policy that everyone is able to show the safety through individual act and effectively management risk. (Qantas Annual Review, 2010) Moreover, the Qantas groups occupational Health and Safety (OHS) program provide useful system such as health and safe work surrounding and strong safety culture to support the company to avoid harm. (Qantas Annual Review, 2010) Third, this is sustainable operations. According to The Qantas Group Annual Review (2010) mentioned that For the Qantas Group, sustainability is about managing short-term and long-term risks, seizing opportunity, and doing things right for our shareholders, our customers, our people and our community. Forth, Qantas focuses on strong brand reputation. As Qantas is the main airline of Australia, the company is the premium transporter that provide the full service both international and domestic route with safety. (Qantas Annual Review, 2010) There are two keys factor that Qantas concerns such as exactly time and faithfully to meet customer satisfaction as well as the company still attempt to preserve with high performance standards. (Qantas Annual Review, 2010) Fifth, Qantas concerns for the great people both men and women to work with excellent place as well as offer training and improvement their staffs skill. (Qantas Annual Review, 2010) For example, the company invests in improving leadership skills for managers to operate staff to meet everyone satisfy. (Qantas Annual Review, 2010) Sixth, superior infrastructure is one of Qantass business strategies. To success in flight, it is essential to invest to renew the aircraft for developing in safety, travelers comfort, costs, fuel efficiency, noise, emanation, freight capacity, and range capability. (Qantas Annual Review, 2010) Moreover, creating superior infrastructure, Qantas also concerns for engineering due to it is one of factors that build Qantas reputation for security, trustworthy, and production. (Qantas Annual Review, 2010) In addition, Qantas is also concerning about the catering that serve to passenger both international and domestic as well. (Qantas Annual Review, 2010) What is more, the airport is one of the superior infrastructures that the company concerns due to the firm cares for high quality of terminal and lounges facilities to support passenger who transfer the flight. (Qantas Annual Review, 2010) Seventh, Qantas does everything to meet customers need from booking and boarding and from in flight to suitcases collection. (Qantas Annual Review, 2010) The company provides to assists the travelers what they want as well as caring for safety, happiness, and convenient. (Qantas Annual Review, 2010) For example, Qantas offers the next generation check in which include seat selection, online and mobile check-in, kiosks, and premium service desk and security. (Qantas Annual Review, 2010) Eighth, environmental responsibility, Qantas is always considering for the environmental strategy by emphasizing on fuel preservation as well as supporting the environmental organizations throughout the Qantas Foundation. (Qantas Annual Review, 2010) Last, giving feedback is one of Qantass business strategies that works as affiliation to encourage, offer opportunities, save the surrounding and assist something that suffer from catastrophe. (Qantas Annual Review, 2010) In addition, Qantas is also supporting and being sponsor for sports such as Formula 1and football World Cup 2022. (Qantas Annual Review, 2010) What is more, the company is giving back for the society and families that support them from abroad. (Qantas Annual Review, 2010) Industry structure In term of industry structure, the essay is analyzing with Porters five forces with current situation of airline industry. Qantas Company Limited is an example to examine for the industry structure. The company can describe with industry rivalry, potential new entrants, substitutes, suppliers, and buyers. First of all is industry rivalry. In the past, Australian Airline market is regulating by government but in 1990 it changed to deregulation so Qantas acquired local Australian Airline and being the market leader. (Flight Global, 2010) However, there are many competitors that had occurred in the airline industry after deregulation that can compete with Qantas. Therefore this industry is high competition and low risk due to rate of return and high cost as well as airline industry can face with the big problem such as economic crisis. (Investopedia, 2010) Therefore Qantas confronts with high industry rivalry that existing in the airline industry especially international airline. Air Asia, for instance, it is the low cost airline that flight across Southeast Asia and Australia. (Thomas, 2010) Consequence, there are many competitors that existing in the market at the present; it can continue increased in the future as well. Second, potential new entrants is one of the current situation of industry structure that Qantas has to concern. As airline industry need to use large amount of money to enter in this industry so it is quite difficult for the new investors to invest. (Investopedia, 2010) Moreover, it is depending on the financial situation as well. (Investopedia, 2010) However, if the new airliners can create the company reputation, they can easily to catch the customers even the price are higher. (Investopedia, 2010) Therefore the potential new entrants are somewhat high in the airline industry because of deregulation as well. Third, substitutes, airline industry have high competition as well as a cost is also high. (Investopedia, 2010) For the domestic, travelers can take car or train or bus instead of using airline service that can effect with airline industry. (Investopedia, 2010) However, some passengers who use international flight can a little effect with airline industry due to they do not have more choice to go abroad. (Investopedia, 2010) Therefore the substitutes may high or low, it is depending on the customers favorite such as convenient, budget, and time. (Investopedia, 2010) Forth, bargaining power of suppliers is one of forces that can analyze the business strategy. Airbus and Boeing are primarily supply the aircraft for airlines business. (Investopedia, 2010) For example, overall of aircrafts of Qantas is approximate 246 aircraft which including Boeing 747s, 767s,737s and 717s, Airbus A380s, A330s and A320s, Bombardier Dash 8s and Bombardier Q400s. (Qantas Airways Limited, 2010) As mentioned for Qantass aircraft, it is can see that most of fleets are supplying by Boeing and Airbus. Therefore the bargaining power of suppliers is high in current airline industry. Last, bargaining power of buyers, as Qantas is the premium, full service in-flight both international and domestic airline. (Qantas Annual Review, 2010) The company had focused on the customer satisfaction. (Qantas Annual Review, 2010) There are high price if the passenger prefer to change the airplanes but the airline can compete with the service such as comfortable. (Investopedia, 2010) On the other hand, as the current situation customers have many options such as buy ticket via travel agent, or website itself to choose, they may concern for price, quality and service. Therefore the bargaining power of buyers is high for the airline industry. SWOT Analysis SWOT analysis uses for evaluating the strategy of the company which can divide into 2 parts such as external and internal environment. External analysis is looking at the Opportunities and Threats outside the organization as well as Internal analysis is emphasizing on the Strengths and Weaknesses within organization. (Value Based Management, 2010) External Analysis (Opportunities and Threats) Opportunities Technology advance, Qantas uses the technology to apply with products and service for customer to have more convenient. For example, according to Tay (2010) A 2D barcode image is replacing paper boarding passes for domestic passengers using Qantass new Mobile Check-in service. This service provide customers check in on their mobile which they will receive text message confirmation with 2D barcode. (Tay, 2010) Moreover, Jetstar also will launch this system as well. (Tay, 2010) In addition, as Qantas is one of the members of Oneworld alliance that is big alliance group. This group can lead Qantas has many services for example, Frequent Flyer program can create brand recognition and customer loyalty for Qantas. (Qantas, n.d.) Threats There are many threats that can affect with Qantas current situation such as fuel price, economic crisis, environmental problem and deregulation. Nowadays, fuel price is unstable and trend to increase, it is the problem that every airline worry. According to ABC News (2008) mentioned that Qantas CEO Geoff Dixon says fuel prices are a greater challenge to the global airline industry than SARS or the September 11, 2001 terrorist attacks in the US. In term of economic crisis, it can affect with airline business revenue that passenger use less of travel by airplane due to high cost. Moreover, environmental problem, refer to a volcanic explosion in Iceland; it can affect with Qantas stopped flight and causes of delay. It can lead to disappoint for passengers who have to wait at the airport. (AAP, 2010) Moreover, deregulation of airline industry can effect with Qantas. Deregulation brings up the airline focuses on complete in low cost instead of service and safety. (Study Finds, 2010) Internal Analysis (Strengths and Weaknesses) Strengths Qantas Airways Limited has strong business strategy with full service and premium as well as Jetstar focuses on the low cost fare. (Qantas Airways Limited, 2010) The company has high strong brand recognition and brand reputation which receive the award for the best premium economic class. (Qantas Airways Limited, 2010; Platt, 2010)) The company also emphasize on the best safety and customer service. Moreover, Qantas is one of the members of Oneworld Alliance which include the big airline such as American Airlines, British Airways, Canadian Airlines and Cathay Pacific. (Study Finds, 2010) The purpose of this group is helping each other within the group such as engineering and performance as well as provides many facilities to passenger when connecting flight. (Study Finds, 2010) Weaknesses Refer to Qantas manages the human resources especially engineering and maintenance from overseas. It can lack of qualified and knowledge of staff to maintain the aircraft. (Study Finds, 2010) It also can damage the brand image and customer loyalty. In addition, the company provides inadequate training of staff. Moreover, Qantas is unable to control their staff. (Harvey, 2009; Bourke, 2010) As Qantas focuses on the safety first, everyday flight 24 hours even holiday but their engineers strike for holiday that can effect with them. (Harvey, 2009; Bourke, 2010) Core Competencies In term of core competencies, it is necessary for the business to bring the business strategies with the competitive advantage to apply in the business process. (Value Based Management, 2010; Matt, 2010) Those competencies can develop the end products more efficiency as well as core competency consist of abilities of acquaintance, production process, customer relationships and staff which help the company to reach the goal and being the market leader. (Vitez, 2009) Moreover, strategic architecture can describe the possible ways that the company is able to go to future and bring the company go along the new core competencies to create the benefits as well as reach the customers need and provide them to use those benefits efficiently. (Hamel and Prahalad, 1994, p.118) Strategic architecture such as information and social architecture is the ways to define the top managements to allocate the human resources correctly. (Hamel and Prahalad, 1994, p. 117) For example, According to Hamel and Prahalad (1994, p. 117) stated that To create a social architecture senior management must have a point of view on what values should predominate, what behaviors should be encouraged, what kind of people should feel comfortable working in the company. In case of Qantas, Airways Limited, the companys core competency is premium airline with full services. The company applies their core competencies with two strong brands reputation both Qantas and Jetstar and human resources. What is more, Qantas Airways Limited puts core competencies to create the firm to have competitive advantages. Competitive advantage Refer to Michael Porters competitive advantage is called generic strategies that have 3 main areas such as cost leadership, differentiate and focus or niche strategy. (Marketing Teacher, 2010; Matt, 2009) Focus group can divide into 2 parts namely cost focus and differentiate focus which look within focus market. (Value Based Management, 2010; Mind Tools, n.d.) Refer to Qantas Airways Limited, the company emphasizes on differentiate and cost advantage to reach competitive advantage. Hence, Qantas Airways Limited concerns competitive advantage which looking at the differentiate advantage and cost advantage. Differentiate Advantage According to Investing Smart (n.d.) pointed out that Jetstars quick rise to be one of the worlds most successful low-cost carriers places the Qantas Group well in term of product offering and differentiate. A380s and B787 Dreamliners, for instance, Qantas organizes to book those 2 aircrafts to serve the passenger to compete the competitive advantage more than others. (Investing Smart, n.d.) In case of Qantas establishes the frequent flyer program that different from other airline to make customer loyalty. (Qantas, n.d) According to Hoffman (2010) stated that Qantas announced today that Qantas Frequent Flyer has reached seven million members and predicted ongoing solid growth over the foreseeable future. The purpose of this program is to motivate passenger travel by using Qantas. The benefit of using frequent flyer, they will get point to upgrade the seat if earn enough point or using point in some alliance store and upgrade for weight of baggage as well as accessing to the Oneworld alliance lounge which provide foods, drinks, and other facilities. (Qantas, n.d.; Hoffman, 2010) Moreover, Qantas is also coalition with many local companies such as supermarket, restaurant entertainment, travel travel services, finance and business and shopping car. Woolworths, for example, Qantas uses frequent flyer program to associate with Woolworths Everyday Rewards to gather the poin t which provide the competitive advantage to each other. (Evan, 2010; Hoffman, 2010) Cost advantage Refer to Qantas Airways Limited is the premium full airline service with the premium price. The company starts the Jetstar for low cost airline to serve the passengers who travel in domestic such as Sydney and Melbourne. (Qantas Airways Limited, 2010) Moreover, as Qantas is one of the world recognition and reputation brand with the full service and safety in the airline industry. Qantas is also pushing Jetstar to flight for global destination in Asia Pacific to serve travelers to get more option as good service as Qantas with the economical fare. (Gregg, 2007) Strategy Recommendations As Qantas Airways Limited have plausible business strategies that can lead their business successful. Nevertheless, the company also has some weaknesses can cause many problems. Consequently, Qantas should pursue some recommendation to sustain the brand recognition and reputation. Cost and competition Regarding to airline industry is deregulation which independence from the government. It can lead to the intense of competition in case of cost. Airlines can freedom to set the price and some have less quality. Thence, the government should re-deregulation for airline industry. (Lowy, 2010; Elliott, 2010; Study Finds, 2010) This can avoid the airline competition with the lower cost and maintain the good quality of customer services as well. (Lowy, 2010; Elliott, 2010; Study Finds, 2010) Moreover, it also helps to renew the financial situation of airline industry as well as brand recognition. (Elliott, 2010). In addition Re-deregulation can decrease the new competitors to cut the costs as well. (Elliott, 2010) Customer Services As airline industry is both products and services that provide customers and reach the best satisfaction. Alliance is one of the ways that can provide the passengers happy. Qantas should collaborate with both domestic and global company. Metro Hotel, for example, the hotel is the partner of Qantas Frequent Flyer program when the customers using the frequent flyer card with this hotel they will get the point that can convert to be the money or voucher or discount from some events. (Metro Hotel, 2010) It is not only hotel but also car rental, grocery store, and bank. (Credit Card Finder, 2010) This way can make both companies get the customer loyalty and motivate them to use their service. Moreover, Qantas should make survey to update the detail what customers want such as service, catering, seat, entertainment, flight attendant, and lounge. (Platt, 2010) This study can help Qantas to maintain the rank of the worlds best airline, sustain customers pleasure, and retain the profit of the company as well. (Platt, 2010) In addition, Qantas should not focus only the first class but also economy class as well. To reach customer satisfaction, the company should provide and serve all class with the best service such as meals, seat, and drinks. (Govindasamy, 2010) Human Resources Qantas should focus to human resources by providing more training to meet customers fulfillment as well as brand recognition. The company put facilities and urge for staffs training to meet the standard of customer service and reach customers satisfaction. (Creedy, 2009) In addition, the company should encourage staff to be a part of their business as well. Moreover, safety is one of the first priorities that every airline must concern. Qantas Airways Limited, for example, as airline industry is high risk, the company needs to maintain the standard of safety. It is because of if the company lack of safety and security; it can be in trouble that can cause damage of brand recognition and reputation. (Sykes, 2010) Qantas should invest to hire the best engineering to preserve the objective of the company. If the company provides the best wellbeing and security, it can build up the brand image and profit as well. (Sykes, 2010) Moreover, Qantas should provide dependability to all customers and employee as well as manage the environmental friendly in the areas. (Sykes, 2010; Qantas Airways Limited, 2008) Potential Fallout Regarding to Qantas Airways Limited achieves the vision and goals of company itself and be the best premium with full service airline. Anyway, the company can meet some failures. Hence, the company needs to keep their firm going and maintain the financial situation stable in the present and future as well. The potential fallout can include human resources and re-deregulation that Qantas should be worried. First of all, Qantas may be unsuccessful due to the human resources. Refer to Qantass goals, the company concerns for the safety first. The company has to invest large amount of money to training and hire outsourcing staff especially engineering and maintenance but they are unqualified. (The Daily Telegraph, 2008) Qantas can fail due to their staff are lack of attention and participate to maintain the good quality of engine as well as some of them lack of knowledge that can cause of accidents. (The Daily Telegraph, 2008) For example, Qantass aircraft faces the accident due to the inadequate of employee to check properly. (Study Finds, 2010) Moreover, from some study found that Qantass training such as emergency evacuations and baggage handling fail. (ABC News, 2010) Therefore refer to worlds best airline rank; Qantas had dropped. (Platt, 2010) It can lead Qantas damage of brand reputation as well as customer loyalty. Re-deregulation can be one of failures that airline industry may face. As deregulation allows the airline set the cost by them, it can increase the intense of competition in low cost. Regarding to Qantas focuses on the premium and full airline service; moreover they also focus on Jetstar as a low cost airline. If the authorities restore the re-deregulation, it may affect with Qantas and Jetstar. It is because the government may control the price and the standard of service. When the passenger needs to travel in domestic, they may change the behavior to use other modes such as cars, train or bus that because of high cost of air ticket (Study Finds, 2009) Refer Jetstar may affect due to they focus in low fare ticket, it can reduce the profit of the company. Conclusion Qantas Airways Limited has strong brand reputation in the premium and full service airline with a subsidiary Jetstar as the low cost airline. They provide great the products and services for passenger and create the brand reputation in the global. The company also stresses on the advance technology, safety is first priorities, customer services, environmentally friendly and human resources. Besides they apply their strategies and core competencies to reach customers want and build up customer loyalty. Anyway, there is some threatening such as domestic and international competition that can lead Qantas weaken. Those contestants can snatch the market share and create brand loyalty by better service, less accident, and punctual. Thus, Qantas has to maintain standard the quality of service to be the worlds best airline in the world.

To Kill A Mockingbird - Changes in the Characters Thought the Novel :: Kill Mockingbird essays

To Kill A Mockingbird - Changes in the Characters Thought the Novel In the novel "To Kill A Mockingbird" each of the main characters changed quite a bit. Through the experiences each character went through and the natural maturing that occurred in each of them, the characters were altered from the way they were at beginning of the book. The children, Scout and Jem, were the two most dramatically changed characters. However, Scout showed much more change than Jem did because of his mysterious hidden attitude. Scout matured from a helpless and naïve child into a much more experienced and grown-up young lady. As a growing young girl, Scout was learning and experiencing things just like any other child would though growing up. She got older and was able to understand things a lot better as well as being able to apply lessons she had learned in her everyday life. She began to act slightly more grown up in situations such as Aunt Alexandria's dinner party. Scout forgot how much she despised her Aunt and how much she disliked dresses and joined the group of women in their conversations. Despite how she didn't want to "act more like a lady", she played along with her Aunt's "campaign to teach me (Scout) to be a lady" made an exception to please her Aunt and to create some peace between them. Upon hearing the news of Tom's death she concludes "if Aunty could be a lady at a time like this, so could I." This shows how Scout was beginning to act more ladylike for her Aunt. Another way Scout changed a lot was in the way she treated Boo Radley. At the beginning of the book Jem, Dill, and herself enjoyed playing "Boo Radley" as a game and tormenting him by trying to have a chance to see him or prove their bravery by touching the house. As time went on, Scout's fears and apprehensions regarding the Radley place slowly disappeared. She mentions how "the Radley Place had ceased to terrify me (her)..." As she matures and is more able to take care of herself, she realizes more and more that Boo Radley is a human being, just like herself.

Best Practices and the SDLC

It has long been accepted that constant change is fundamental to IT. While most IT managers understand that change is part of the norm, the organizations that employ them often resist it. Successful IT development calls for having a clear blueprint for proper IT direction of an organization. By using a System Development Life Cycle (SDLC) model and sound best practice methods, an IT manager can define that blueprint and make the best possible IT decisions. According to http://www. bigpedia. comthe SDLC relates to models or methodologies that people use to develop systems, generally computer systems.A number of SDLC models have been created: waterfall, fountain, spiral, build and fix, and rapid prototyping. There is not a definitive correct model, but most models will include the following steps or at least a variation. The first step is the projects planning stage, in this stage the project manager (PM) decides which SDLC model to use. The PM will also survey and gather information i n regards to the current team’s skill and experience, any concerns or issues perceived by upper management, such as cost, and a process for following up the work agreement. The next step is the analysis of the system.During the system analysis the PM breaks down the entire project in to small pieces and assigns each department their applicable tasks. This step is where the plan is finalized and the PM begins to move onto the systems design. Understanding the systems design is essential to developing the system. At this step, each department head devises a plan on how their section can help develop the system. In the third step, the architectural design, these individual plans are spliced together to form the completed plan. Also during this step the work of building the system takes place.The PM’s focus shifts from planning the project to managing the development of the project. During the next step, the testing of the system takes place. This will ensure that all the bugs and flaws are removed before the deployment of the system. During the deployment step the system is used for its intended purpose. As with all systems the final step, is the maintenance of the system, which last for as long as the system is used. During this step, routine maintenance is performed to include updates. Either during or after the development of a system, certain methods or techniques are discovered to be better than other nes. In the IT industry, these ideas are sometimes called best practices. In a book titled â€Å"Electronic Government† by Jack Rabin best practices are described as an idea that suggests that there is a technique, method, or process that is more effective at delivering a desired outcome. The idea is that with proper processes, procedures, and testing, a desired outcome can be delivered with fewer problems. Best practices can also be defined as the most proficient and effective way of accomplishing a task, based on principles used repeatedl y by numerous people.Best practices are a way for a company to create standardization within their operating procedures. A great example of a best practice was displayed by Sprint recently. In August of 2008, Sprint created a guide to the infrastructure management layer to automate and speed the production of resources from within their data centers. By creating this guide, they were able to quickly manage, back up, and produce their data sets associated with each test environment build. As a result, Sprint has improved customer satisfaction, reducing the time it takes to fill requests.Another example of a best practice was in 2004 the Air Force decided that it need it network administrators (admins) to pass quality checks before allowing them to operate on Air Force domains. Each Air Force base decided to test their network admins differently. This created a lot of confusion and large amounts of money for each Air Force base because they acted independently. Therefore, the Air Forc e decided to open a best practice suggestion program, which allowed each Air Force base to submit their procedures for quality checking their network admins.Less than six months after the process started, the best practice tag was awarded to Eglin Air Force Base in Fort Walton Beach, Fl. They were allowed to implement their procedures Air Force wide. In the end, Eglin saved the Air Force six million dollars with its best practice procedures. As the term best practice has become more popular, some organizations have begun using best practices to refer to what are in fact rules, causing creativity to hamper. This will never be the case with Google.Google believes that giving their employees freedom to move about the company without middle management following them around has actually prompted creativity. In a interview with CBS News Sunday Morning, Google CEO Sergey Brin explained that Google provides free gourmet breakfast, lunch and dinner—all prepared by gourmet chefs. They get free medical care, daycare, and there is even a massage chair in the lobby. All of these benefits spur creativity, which has made Google one of the World Wide Web pioneers.Google does not use best practice because they are too rigid and do not allow employees to â€Å"think outside the box†. Some best practices are needed though. This was the case with Microsoft and Netscape. They used a synchronize and stabilize method created by David Yoffie and Michael Cusumano to orchestrate a massive overseeing and managing of source code. This method allowed the two corporations to work efficiently in a parallel. During their research, they found that both companies were doing very similar tasks nightly.By creating a best practice model both companies could use they reduced production time by 15 %. Best practices along with the SDLC can help lay a great foundation for IT development. There are no set rules or guidelines for IT development. However, there is a certain structure that most successful IT projects have in common. The first step to planning a good IT project is the project selection. During this process the PM must analyze if there is a need for the system. Does someone already have a system similar that the team could use or buy?After this step if the justification for the system is still necessary, then the team must move onto the next step, which is the planning of project controls. According to the paper Indentifying Best Practices in Information Technology Project Management, project controls are defined as an estimate, estimating, and budgeting. The estimate considers how many resources are needed to accomplish this project, the act of estimating is combining the results of post project reviews, metrics, consultation, and informed assessment to arrive at time and resource requirements for an activity, and budgeting is the total cost of the project.Following this evaluation, you should assemble the team. It is important to compile a team that w ill be effective to the specific project. The team must understand the project goals and expectations. The next step is accessing the stakeholder’s involvement in the project. The stakeholder can be anyone from the management of the company to an actual customer. Some stakeholders will want as much control as the PM while other, will be hands off allowing the PM to make all the decisions.These guidelines are not all inclusive but they are a start to developing a successful IT project. Designing a good IT development project takes time and an excellent PM. There are many good models to follow, like the Arkansas best practices model. These models give a small or unorganized company the structure it needs to develop a good plan. If you follows these models along with a good SDLC you will be well on your way to creating a solid project. These two models can lay the foundation you need for a successful blueprint.

Dry Type Transformer Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essay Example

Dry Type Transformer Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essay Example Dry Type Transformer Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essay Dry Type Transformer Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essay Dry Type Transformer Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Dry Type Transformer is non-oil HV transformers which is not immersed in oil and is cooled by air convection or by fans. It is a type of transformer with a unique core and coil design which are mounted on rubber isolation pads to reduce noise. It doesn’t use liquid in heating process or in the cooling process, unlike the transformer which are used by the utility grid. They are typically insulated by being immersed in the tank of oil and cooled by natural circulation of oil. Dry type of transformer requires blowing out of dust particles as a yearly maintenance. Visit Complete Report Here: marketresearchreports.biz/analysis-details/dry-type-transformer-market-global-industry-analysis-size-share-growth-trends-and-forecast-2013-2019 This type of transformer is having advantage on oil type of transformer as it doesn’t catch a fire. It accommodates lesser space with eas e of installation at any place and is less corrosive in nature. The locations where conventional oil filled transformer brings a safety hazard issue are best suited for dry type of transformers. Growing oil refineries, chemical plants and marine applications are some of the areas driving the market for dry type transformers as they require safety against fire. Some of the drivers for this market are no risk of fire, light weight of dry type transformer, less space utilization and reduced installation maintenance cost. One of the restraints is that dry type of transformer tends to be with lower voltage power ratings and can’t be used for more than 2000KVA. On the other hand the growing industries such as oil chemicals and need for safe environment for working are growing opportunities for the dry type of transformer. Dry type of transformer is segmented in two types namely Cast Resin type and Resin Impregnated type. The advantage of resin impregnated type is that

Bigger Better Faster Foundations of Paradise by Arthur C Clarke essays

Bigger Better Faster Foundations of Paradise by Arthur C Clarke essays Man has always longed to build things, and as time goes on, man feels the need to outdo all previous achievements. Arthur C. Clarke's novel, Foundations of Paradise is a good example of this human characteristic. Vannevar Morgan is an engineer living in the twenty second century, and is known by his peers to be one of the greatest engineers in the world. The creation that gave Morgan this title was the Gibraltar Bridge, connecting Europe to Africa. This bridge is situated five kilometers above the water of the Mediterranean Sea. Dr. Morgan has in his head yet another idea that will become his final and greatest mark on the world. A new substance has been developed through years of research. It is a microcrystaline fiber that is extraordinarily strong and ten times narrower than a human hair. Morgan's idea is to use this material to build an elevator to hoist things into orbit of the Earth. This way, no rockets will be needed to blast things into orbit. Much money will be saved, along with a dramatic decrease in pollution. Morgan knows many people who have faith in his plan, including the World Bank, although many doubt the feasibility of his ideas. I can relate to this because I tend to "dream big" also. Many of my ideas are very grandiose and many times, I have a hard time explaining them to other people. I have found though, like Vannevar Morgan, if I keep one of my ideas in my mind for long enough and think it out, it has a good chance of coming true. It seems like the number of difficulties encountered when an idea is put into place is directly relative to the outcome of the completed idea. A simple idea with little benefit will typically not encounter many problems in production. A grandiose idea with earth-shaking benefits, on the other hand, will have many obstacles to overcome before completion. This rule applies very heavily to the space elevator concept. It turns out that the place on which the ...

Global warming Essay Example | Topics and Well Written Essays - 1000 words - 1

Global warming - Essay Example Consequently, the carbon dioxide level in the atmosphere increases and thickens the ozone layer which in turn prevents the infrared radiation from escaping the earth’s atmosphere. This in turn results to warmer temperatures around the world. To make his presentation believable, Al Gore used statistical data. For instance, he mentioned about the top ten hottest years ever measured which occurred in the last fourteen years as of 2005 with the hottest of all in the said year. This shows the relentless increase in atmospheric temperature which is affecting the world. Moreover, Gore also compares photographs of glaciers in the past and in more recent times to impress in the minds of the listeners what he is trying to point out. He notes that the glaciers in Kilimanjaro, Glacier National Park, Columbia Glacier in Alaska, the Italian Alps and the Rhone Glacier in Switzerland are evidences of the results of global warming. The once majestic glaciers that attracted many scientists and tourists alike have all been decreased to nothing and more glaciers on the North Pole are at the brink of extinction as well. The effects of the aforementioned consequences of global warming are floods and droughts. This is due to increased precipitation and relocation of precipitation. For instance, in Africa alone, more droughts have worsened because of lack of rain while other places would have strong rains that are actually unusual. Moreover, it is not only sea water that evaporates and cause increased precipitation that in turn cause floods but the heat of the sun also sucks moisture from the soil which leads to droughts. In addition, the melting of the glaciers and Arctic ice caps are predicted to someday cause major floods in low areas and this should cause alarm today. This is explained by the result of studies that show that when the rays of the sun hit the ice caps, they are reflected back to the atmosphere just like in a mirror. On the other hand, when the rays of the sun hit the sea water; they are absorbed and therefore make the water warmer. As a result, the ice near the water melts and increases the volume of sea water. With the data presented by Gore which have obviously been carefully studied and are scientifically based, I strongly agree with all his arguments. The presentation does not just appeal to common sense but it also demands responsibility and accountability from listeners appealing to their moral senses. Indeed, global warming is not just a political issue but it also is an ethical issue which presents itself as the responsibility of every individual regardless of age, gender, political affiliations or beliefs. On another angle, on a more personal perspective, environmentalist Bill McKibben suggests that global warming is caused by people’s desires to have more. Economically, it is a good thing for individuals to want to succeed because it affects the nation’s economic stability. However, the want to have more things a ctually is increasing the carbon dioxide that is polluting the atmosphere. For instance, as more people are able to afford to buy more cars and appliances, more carbon dioxide is emitted from these machines. Moreover, with the fast-paced lifestyles of people wanting to earn more money, they are forced to eat processed foods which encourage more manufacturing processes that contribute to air pollution. Therefore, McKibben suggests people to live simpler

Foreigners Changing China, 1850-1980 Essay Example | Topics and Well Written Essays - 1750 words - 2

Foreigners Changing China, 1850-1980 - Essay Example 1 The Chinese were even more ashamed by having to let go of legal jurisdiction over segments of these port cities and over foreigners living in China. Chinese were actually ruled out from amenities and areas managed by foreigners. The Chinese were furthermore compelled under the treaties to enable Western Christian missionaries to proselytize in the inside of the nation. Between the first primary battle, the Opium War of 1839-42, and the early 1900s, the British, French, Germans, Americans, and Japanese competed for "spheres of influence" within China until it absolutely was susceptible to getting "carved up just like a melon." A string of natural calamities (drought and famine) and non-natural adversities (particularly floods from eroding water-control functions, made a whole lot worse by over-reclamation of the wetlands, lowlands, and hill slopes which were essential to handle water runoff) strike China in the late 19th century. The weak point of the country and the disturbances of the overall economy on account of the Western existence left China struggling to make available its massive population. A number of rebellions took place across the nation. The Taiping (185l-1864), Nian (Nien) (1853-1868), Moslem (1855-1873), and Boxer (1898-190l) rebellions all occurred in the second section of the 19th century. In the course of the Taiping Rebellion, rebel factors managed a sizable part of China, and set up their capital in the town of Nanking. The potential of the central government was more destabilized as army power was delegated to the provinces to manage these rebellions. 2 Since the onset of 20th Century, China was considered one of the most popular growing marketplaces for international investment. One approximation of whole international budget put into China in 1938 place it at $2.5 billion, third behind India and Argentina as a focus of creating market investment,

Dq -5-Terence Essay Example | Topics and Well Written Essays - 1500 words

Dq -5-Terence - Essay Example The discussion below elaborates and helps in understanding various aspects of research. Research questions that address a problem are concerned with quantitative research. In this case, the questions give an exact description of a phenomenon. Since it has to answer a question, control is exercised in order to eliminate any form of bias that may arise during the research. In most cases, the information under this kind of research relies on cross-functional approaches and the data reduced to numerical codes for easy analysis. On the contrary, questions that might be used in an interview heavily rely on qualitative research. This indicates that the information under such a research does not require discrete numerical data but only seeks for explanations about a phenomenon. However, since researchers determine what is asked, there is a likelihood of biasness because they decide how to fit the questions in a situation. These questions employ verbal, and in other cases, use pictorial descriptions for effective understanding and analysis. According to Palinkas et al. (2013), both qualitative and quantitative research methods have a trace of bias. It is extremely difficult to eliminate bias in research. Using the methods concurrently helps researchers to cub bias since both methods can be used in checking each other. They actually complement each other. By In terms of data preparation, both methods, in a unique way require the use of verbal descriptions. They are a great pillar in understanding in research. Researchers are increasingly finding it difficult using the methods independently because they are intertwined together and just separated by a thin line. An effective combination provides quality research findings that address the problem and offer solutions in a logical and acceptable manner. Questions that address a problem are objective in nature because they have

Google in China Essay Example for Free

Google in China Essay In 2006, China attempted to move away from socialism and declared itself committed to economic reform and to opening itself to the outside world. Expanded personal freedoms for its citizens, however, China still maintained a harsh enforcement of political and religious regulations ? Membership in the WTO put China back on the map as a possible market for Western companies ? Yahoo! first American Internet company to enter China in 1999. Uncensored Internet information was not welcomed by Chinese authorities and government officials immediately implemented rules restricting access to content deemed improper or harmful, and monitored Internet usage of its citizens ? Included many private citizens in their surveillance efforts, and implemented public propaganda campaigns to create atmosphere of fear from reprisal and self-censorship ? Tom MacLean director of International Business for Google Inc. or last nine months; starting to worry about his job security after a storm of criticism resulting from decision to agree to subject Google’s search results to Chinese authority scrutiny ? Felt that he and his team had been mindful of political pitfalls they could face in implementing their strategic plan in China; level and intensity of subsequent backlash and disapproval was unexpected ? Elliot Schrage, Google’s vice president of Global Communications and Public Affairs, efended Google’s censorship agreement as necessary, while at the same time admitting decision conflicted deeply with Google’s core principles, and that it was something they were not proud of ? Congressional hearing planted seeds of doubt in MacLean about Google in China decision. Starting to question if Google was endorsing censorship by conforming to the Chinese authorities’ rules, if Google was acting as a tool for the government, if Chinese citizens were actually better off a fter Google’s decision to enter China, and whether censorship decision did go against their stated corporate philosophy ? Top leadership claim Google’s decision was made based on information currently available at the time; were not afraid to revisit that decision if necessary ? MacLean has only one day before attending a meeting where he would be questioned on the development and implementation of Google’s China strategy and asked for his suggestions for future courses of action ? MacLean under a lot of pressure to act, but his instinct is to stick by his strategy and let it play out a bit longer; hoping that Senate hearing would be the last bit of publicity for a while Problem Identification: (Write in complete sentences from now on) Key Identify major problem(s) and any minor contributing problem(s) ? Google’s launching of Google China and agreeing with Chinese government’s censorship demands has tarnished their reputation and public image (major) ? Lots of bad publicity generated globally; makes them look like hypocrites ? Caught between alienation of a potentially extremely lucrative international market and an ethical dilemma of global proportion ? Company ridiculed for its professed â€Å"don’t be evil† motto; critics blame Google for supporting a country with a regime known for its numerous, well-documented abuses of human rights and oppressive measures; violation of internationally recognized norms (minor) ? What should MacLean say at the meeting to justify his strategy? ? Has it become necessary for Google’s top leadership team to revisit decision in light of new information and circumstances? What should we do? Under a lot of pressure to act†¦. soon Inferences: Key Read between the lines and make some assumptions about the case that re suggested but not explicitly provided (read between the lines) ? Decision by Google to select China as its international target at this particular point in their political and social history is suspect, however, in accordance with their long-term global strategy, they could not pass up such a tremendous opportunity ? Censorship decision was necessary to maintain th eir position as global search-engine market leaders and to fend off advances from major competitors such as Yahoo! (who already have an established foothold in China) and Microsoft ? Capable of weathering out the storm of criticism without major negative financial implications ? In time, entire episode will simply â€Å"blow over† as media moves on to something else ? For long-term gain, worth putting up with short-term pain ? Actions can be justified if given the proper â€Å"spin† ? No irreparable damage has been done to the company’s reputation ? International business risk associated with decision can be managed General Case Ideas: Key Link applicable course material/theory to the case State applicable theory (the â€Å"what†) ? The global economy (Chapter 1, pages XX) Cultural influences on global business (Chapter 3, pages XX) ? Hofstede’s Cultural Dimensions Market Screening Process handouts ? Ethics and Corporate Social Responsibility in International Business handout ? Government and political influences on global business (Chapter 4, pages XX) ? Managing international business risk (Chapter 21, pages XX) Make relevan t connections between course theory and the case (the â€Å"so what†) ? There are four major categories of the international business environment that MNCs should consider when deciding on potential expansion markets: 1. Geographic Conditions (climate, terrain, seaways, natural resources) 2. Cultural Social Factors (accepted behaviours, values, and customs; language, education, religion, social relationships) 3. Political and Legal Factors (type of government, political stability, government policies toward business) 4. Economic Conditions (type of economic system, general education level of the population, types of industries, level of technology) ? The two of these that are most applicable to this case are: Cultural Social Factors The more similar one’s own culture is to another in history, language, religion etc. , the less difficult it is to conduct business in that society. But when societies differ on most of these characteristics, the potential for difficulty grows exponentially. For most American businesses in China, this potential is very high. There will be innumerable, unforeseen challenges, even when there is an honest effort to learn about and understand China and its people. When doing business in China, many cultural and social considerations must be addressed. Political and Legal Factors China has been under the communist party rule for many decades. The communist party exercises absolute power over legislations and economic and cultural institutions. Unlike western economies where the government promotes transparency for doing business, in China rules and regulations are not so transparent. Strict laws and patents in economies of the west protect domestic and foreign businesses, whereas in China, the legal system is loosely defined, giving rise to various loopholes in the law. When doing business in China, many political and legal considerations must be considered. Conclusion and Recommendations: Key Suggest specific and implementable solutions to solve identified problems ? Maintain status quo regarding decision †¦but go into damage control mode ? Hire an internationally-experienced and renowned public relations firm to present the situation in a more positive light (â€Å"spin doctors†) ? Counter bad publicity by using the media to your advantage. Issue a series of press releases arguing that it would be more damaging to pull out of China altogether; address criticisms directly and clearly explain the rationale of your decision ? Argue that censorship is necessary to keep the Chinese government from blocking Google altogether, and that Google can play a role more useful to the cause of free speech by participating in Chinas information technology industry than by refusing to comply and being denied admission to the mainland Chinese market ? Highlight the fact that Chinese authorities have restricted citizens to opular search engines such as Altavista and Yahoo! in the past, and that while removing search results is inconsistent with Googles mission, providing no information at all would be even more inconsistent with their mission ? More public visibility of Yahoo founders Page and Brin as well as CEO Eric Schmidt. Delivery of consistent message through carefully orchestrated television and print ad campaigns and appearances a t national and international industry forums ? Alter public perception through increased promotion of Google’s philanthropic work ? It is not Google’s job to fix governments but to provide the best service to users and the best return possible to its stakeholders. By choosing to do business in China, it is their job to serve the Chinese people in their best, albeit restricted, manner given current political climate ? If we didnt do it, someone else would have ? Emphasize that censorship issues are not restricted to China and that Google also had to do similar things in Germany as well as in their own home country to meet legal requirements ? Stand together as an industry. Enlist rival’s assistance with similar issues and common interests. Get Bill Gates, billionaire founder of Microsoft, to stand up for arch-rival Google and argue that state censorship was no reason for technology companies not to do business in China. Get Gates to issue public statement that the Internet is contributing to Chinese political engagement, as access to the outside world is preventing more censorship ? Close its China offices and abandon market

Comparing The Prince and Measure for Measure Essay -- comparison compa

Parallels Between The Prince and Measure for Measure      Ã‚  Ã‚  Ã‚   The parallels between Machiavelli's Prince and Shakespeare's Measure for Measure are significant.   The great majority of characters in Measure for Measure - the Duke, Angelo, Claudio, Pompey and even Isabella - display Machiavellian qualities. A comparison of key passages, both of The Prince and Measure for Measure, will establish this clearly.    A study of kingship, arguably the entire premise for Measure for Measure, is immediately introduced in the first scene, with the Duke's declaration "Of government the properties to unfold/ Would seem in me t'affect speech and discourse." It is not until the third scene of act one, however, that this political discussion becomes specific and, ultimately, linked to the Machiavellian notion of statecraft. In this scene, which details the exchange between Vincentio and the Friar, we learn the reasons for the former's deputising of Angelo. Both of the Duke's significant dialogues - I.iii.20-33 and I.iii.36-55 - reveal that, for the last fourteeen years, the "strict statutes and most biting laws" (I.iii.20) punishing pre-marital intercourse have slipped into disuse. Although this scene is by no means extensive, it furnishes the reader with much food for thought.    Vincentio's Machiavellianism, as manifest in the above scene, is centred upon three main elements - his previous laxity, his present need to deflect responsibility and his use of Angelo as an instrument in effecting the enforcement of this "most biting law." Upon closer inspection, both of Measure for Measure and The Prince, we discern that the neglect apparent in the Duke's initial non-enforcement of the law may not really be neglect at all, but rathe... ...ouples) is profoundly Machiavellian. Not only does Vincentio conceal his knowledge of Claudio's safety from Isabella, he uses it in an impressive display of stagecraft, specifically designed to evoke a sort of mystical awe in all onlookers (including Isabella, who he later asks to marry him). The Duke has clearly enhanced his reputation by the "spectacular deeds" Machiavelli writes of in his Prince, "[finding] a way for punishing or rewarding[...] that is sure to be much talked about."    BIBLIOGRAPHY Shakespeare, William: Measure for Measure, ed. Brian Gibbons, Cambridge: Cambridge University Press, 1991. Machiavelli, Niccolà ²: The Prince in Machiavelli: The Chief Works and Others, vol. 1, trans. Allan Gilbert, Durham and London: Duke University Press, 1989 Machiavelli, Niccolà ²: The Prince, trans. George Bull, London: Penguin, 1995.      

Jewish persecution :: essays research papers

Jewish Persecution The Jewish Persecution began during 1933. The Jews were faced with the terrorist group called the National Socialist German Workers party (Nazi) hate this happened when Hitler came into power. He devised labor camps where he would send individuals who opposed his ideas, and Jews. The conditions in these camps were so bad that it is hard to describe them. The prisoners were treated very badly. In this time, the Nazi government continued to deprive Jews of their rights and possessions. In 1938 Jewish homes and schools are looted or destroyed. Jews could not sit on park benches or swim in public pools. The government seized Jewish businesses as well as personal property. Jews were beaten, more than 90 are killed, and 30,000 Jewish people were sent to concentration camps. They beat Jews in the streets and attacked them in their homes. Jews had to sell their businesses and other property to the government at unnaturally low prices. The night became known as Kristallnacht, a German word meaning Crystal Night. In 1939, 300,000 Jews had been eliminated from the German community. Millions more Jews came under German control. Jews in Poland are forced to wear a yellow Star of David on their chests or a blue-and-white Star of David armband. By the end of the war, the Nazis had killed about 6 million Jewish men, women, and children that’s more than two-thirds of the Jews in Europe. Many of the Holocaust victims were killed in specially constructed gas chambers, and their bodies were then burned. The Nazis also moved many Jews from towns and villages into city ghettos. During 1942-1943 German government officials discuss the "Final Solution," their plan to kill all Jews in Europe. This policy called for the murder of every Jewish man, woman, and child under German rule. Jews are deported from Nazi-occupied countries throughout Europe to ghettos, concentration camps and killing centers in Poland. In the early 1940's, several new camps were established, with specially constructed gas chambers disguised as showers. The Nazis herded the Jews into railroad freight cars to be taken to the camps. As many as 2,000 prisoners were sent into the gas chambers at one time. The guards shaved the heads of the corpses and removed any gold teeth from their mouths. Then they burned the bodies in crematoriums or open pits. The well prisoners had their heads shaved and

Biography of a Race Essay

It may be hard for biographers to win prize for his work. Therefore, for this to happen, it would take an exceptional skill paired with devoted attitude towards the craft. Such award as Pulitzer Prize requires these and David Levering Lewis apparently has these as proven in his biography about the civil rights leader William Edward Burghart Du Bois. The book is called ‘Biography of a Race’ which shows a remarkable manner of tackling of the life of Du Bois. It shows with clarity the picture of the environment in which the struggles set for the purpose of an endeavor. The complexity of this civil right leader’s involvement in socio political movements was carefully drawn with a structure that is outlined according to significant key points. The life of Du Bois revolves around his contribution with the condition of the present American society. He tried to escape the stereotypical position of blacks as subject class. Du Bois strived to gain social reform and have equity among the people regardless of race and color. He pushed the belief that blacks should also have access on all essential community benefits such as education. His life story is indeed challenging for any biographer to write. The whole context of the book is particularly exquisite although there are some parts of the first five of eleven chapters that may seem a little bit confusing. The length of the passages may require some reader to go over it again to get the key points but otherwise, they are precise. It is given that the life of Du Bois is complex and that can be the reason for this. The choice of the right approach is the true mark of Lewis’s skill in telling story and history. His book is a comprehensive study of a life story and succeeded in its purpose to reflect the life that made a huge contribution in the history. Thus, an award is nothing but deserved. Reference Lewis, D. L. (1993). W. E. B. Du Bois, 1868-1919: Biography of a Race. ON: Henry Holt and Company, LLC

response to sherry turkle arti essays

response to sherry turkle arti essays Review of Sherry Turkles Article Sherry Turkle is an author of many things. She enjoys to write about cultural aspects of psychoanalysts and about the human relationship to technology. Her main focus is on online role-playing games. An article that I recently read of hers was Constructions and Reconstructions of the Self in Virtual Reality. In it she writes about online games such as Identity workshops, Role-Playing Games, Virtual Realities, and Evocative Objects. Although relatively hard to read at times, I found her article to be quite interesting as well as informative. The first section of her article dealt with Identity Workshops. She talked about how people create different worlds for themselves through the computer. I can identify with this section. At some point in time, everyone in there life wishes they could change something about it. Identity Workshops can also help people deal with their problems. If they are having problems in the work place they can come home and go on the computer and create the perfect world for themselves. I particularly liked this section because I was able to easily identify with it and I am sure many others can as well. The next section was Role-Playing Games. This section helped people cope with the fact that their lives are less than perfect and they are able to be put in a situation that will help them see their problems differently. This section can prove to be helpful for someone who has something wrong in their life and does not know what to do about it. The third section dealt with Virtual Realities and Role Playing to a Higher Power. This section gave an example of a man named Peter who spent 40 hours a week on MUDs. In his program, he makes up his ideal self in a life that is much more sophisticated than his own. He felt that the program kept him from having suicidal thoughts. I feel tha ...